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About Customer Perceptions
This blog is my commentary on those brilliant and exasperating moments consumers experience everyday. My aim is to focus on what companies are–and are not–doing to create sustainable connections with their customers. I invite your contributions to keep the conversation relevant and timely.
About Scott Lieberman
I’ve been helping companies become customer focused for over 10 years. I currently lead IBM Global Business Services Customer Focused Strategy solutions in the Banking industry. Prior to IBM I was a Vice President with MasterCard in their Customer Loyalty consulting practice, and was a Principal Consultant with PricewaterhouseCoopers. I am currently located in New York City.
Publications/Press Mentions
- Wanted: Customer Advocates
- Unlocking Customer Advocacy in Retail Banking–Canadian Edition, Published by IBM, 2007
- Unlocking Customer Advocacy in Retail Banking, Published by IBM, 2006
- Positioning CRM Programs for Value Creation Published in the DMA Marketing Technology newsletter, 2001
- CRM: Technology-Enabled Marketing – A Senior Management Guide to Technology for Creating a Customer-Centric Business The Direct Marketing Association, 1999
Speeches
- If I Knew Then What I Know Now, Would I Have Chosen the Same Bank?, BAI Retail Delivery 2006
- Customer Focused Enterprise, BAI Retail Banking Conference, 2005
- Creating a CRM Blueprint, National Center for Database Marketing Annual Conference, 2000
- Privacy: Protecting Customer Data, The 2000 Marketing Conference: Marketing in the E-Business World, The Conference Board, 2000
- Behind the Hype of CRM: What Is It and How It can Work Best for You, Direct Marketing to Business Annual Conference, 2000
Thanks for stopping by.
~Scott
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